“Why would you like to work here?”
Explain what you have learned about the company, highlighting what you find appealing or admirable. Try to be specific—broad generalities sound trite.
Good answer: “I’ve researched the leading companies in this industry, and yours seems to be the one that does the best job in terms of customer relations, encouraging risk-taking, and setting tough goals while giving people an idea of how they’re doing. That appeals to me.” This shows you’ve done some research and are basing your decision on specific criteria.
Bad answer: “I’ve heard it’s a good company, and I have friends here.” You don’t appear to have done any serious research, and the interviewer may wonder if you’re more interested in socializing than in working.
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