We recommend that you do several things before going for any interview. First, you should learn about career-related issues in your selected field and prepare a small presentation. Other essential preparations are developing key points you wish to make in response to typical interview questions, developing a portfolio, and choosing and briefing your references.
For a specific interview, there are three levels of preparation you can undertake; depending on how much you think you’ll want the job.
Step 1—Just the Basics
• Learn about the company (it can from their website, annual report, and your networking sources).
• Identify the company’s products and services.
• Learn about the company’s financial condition: prosperous, pinched, in trouble?
• Find out where the interview will be, obtain clear directions, and confirm the time. If possible, make a dry run to the location, timing how long it takes and then allowing extra time for possible traffic delays.
Step 2—A Bit More Effort
In addition to the basics:
• Get information about your interviewer from your networking resources, the person’s assistant, or someone else inside the company.
• Obtain the job specification, if possible, and think about how it relates to your own experience, education, and accomplishments.
• Research the company’s history with the products or services that are relevant to the position you’re interviewing for. Is it an industry leader? Did it make or buy the technology? What is the company’s competitive edge?
• Learn about the company’s culture, if you can, from general business or trade periodicals or online Company Interviews and Profiles.
Step 3—When You Really Want That Job
Add to the above preparations:
• Some original research on customer needs, what the competition is doing, and how the company is faring in the marketplace.
• Some original ideas that could be beneficial to the company.
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